A Spoonful That Changed Everything
In the autumn of 2019, Anubhav Sharma packed his boots and backpack and set off into the Lahaul Valley. He wasn't on a business trip — he was simply a young man from Dharamshala who loved the mountains and wanted to walk among them.
On the third day, he stopped at a remote homestead. The family inside offered him tea and something unexpected: a tiny terracotta cup filled with deep amber honey. When he tasted it, he immediately knew it was unlike any honey he'd ever had — floral, complex, with a faint bitterness from alpine wildflowers that supermarket honey never carries.
He asked the beekeeper, Ram Singh, how he could buy a jar to take home. Ram Singh laughed softly. "We sell everything to a trader who pays us very little. There's no way for people in cities to buy it directly."
"There's no way for people in cities to buy it directly."
— Ram Singh, Beekeeper, Lahaul Valley
Anubhav walked away from that conversation with a single question in his head: What if there were a direct path between the beekeeper and the people who would pay good money for something this extraordinary?
Building the Bridge
Anubhav returned to Dharamshala and spent months trekking to farming communities across Himachal Pradesh — Kangra Valley for its legendary GI-tagged tea, McLeod Ganj for handmade chocolates crafted by local artisans, Chamba for heirloom beans and wild mountain pickles.
In March 2020, right as the world was shutting down, he launched ApneeHatti — which means "our own little shop" in Hindi. The name was deliberate: this wasn't going to be a slick corporate brand. It was going to feel like buying directly from a trusted neighbor who happened to live in the mountains.
The first orders came from friends and family. Then word spread. A food blogger posted about the wild honey. A Dharamshala hotel added the Kangra tea to their breakfast service. By end of 2020, hundreds of families across India were waking up to a cup of something genuinely extraordinary.
"ApneeHatti — our own little shop.
Theirs, really."
10,000 Customers Later
Today, ApneeHatti works with 50+ farming families across 8 districts of Himachal Pradesh. We've paid over ₹40 lakhs directly to farmers — income that would never have reached them through traditional supply chains.
Premium hotels like Fortune Park Moksha (ITC) and D'Polo Club & Spa now source from us. Our products have been featured in The Tribune, Outlook India, and Himachal Watcher. We earned NABL certification in 2023.
But the thing Anubhav is most proud of? Ram Singh, the beekeeper from Lahaul, now earns three times what he did before ApneeHatti. And he knows the name of the family in Mumbai who drinks his honey every morning.
Our Values
Authenticity
We source only what is genuinely wild-harvested or traditionally produced. No imitations, no blending, no compromises.
Transparency
You know exactly where your food comes from — the valley, the farmer, the harvest season. We share it all.
Fair Trade
Farmers receive fair payment directly. We cut out every middleman and pass the premium on to the people who earned it.
Sustainability
Wild-harvesting is done responsibly. We work with farmers who respect the ecosystem and never over-harvest.
Taste the Story
Every product you buy is a chapter in this ongoing story — of mountains, farmers, and the people who choose to eat consciously.